how to run KPI in a marketing team
Revised Description: Discover why implementing KPIs in your marketing department is crucial for success. Learn how tracking these key performance indicators can help optimize your marketing strategies and drive better results.
Our Mission
Our mission is to empower marketing teams to define clear KPIs, align goals across departments, and turn data into decisive actions. We believe that measurable targets, transparent reporting, and iterative improvement are the foundations of marketing excellence.
Our Story
We started as a small group of marketers who learned the hard way that vanity metrics don’t move the needle. By embracing KPI-driven practices, we built repeatable processes for selecting metrics, setting targets, and communicating progress to stakeholders. Over time, we refined a practical framework that helps teams stay focused on what truly drives growth.
Our approach blends strategy, analytics, and collaboration—ensuring every channel, campaign, and initiative has a purpose, a baseline, and a clear path to improvement.
What Sets Us Apart
- Practical KPI frameworks tailored for marketing channels
- A data-first mindset with accessible, actionable reporting
- A collaborative approach that aligns executives, managers, and specialists
- A commitment to continuous improvement through experimentation
Get in touch
For inquiries about KPI strategies and services, email us at info@KPImarketing.sbs.